Nike Wants You to Know That It Totally Won the Olympics, OK?
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
Nike takes marketing gold with neon-yellow shoes
Case study: Branding strategies at London Olympics - BusinessToday
Nike avoids Olympic sponsorship restrictions – Marketing Week
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
How Nike broke running | WIRED UK
Nike avoids Olympic sponsorship restrictions – Marketing Week
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Nike SB Federation Kits Official Look: Honoring Skateboarding's Past And Future At Tokyo Olympics
Non-sponsor Nike is brand most associated with Olympics
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Maternity leave, pregnancy policy for athletes by Nike, sponsors - Sports Illustrated
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Nike and Brooks Dominate the 2020 Olympic Marathon Trials
Technological doping: The science of why Nike Alphaflys were banned from the Tokyo Olympics | BBC Science Focus Magazine
Estonian NOC signs €2.7 million sponsorship deals for new Olympic cycle
What Shoes Are Athletes Wearing at the Tokyo Olympics? - InsideHook
Was Olympic Sponsorship worthwhile? | The Brandit
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Nike takes marketing gold with neon-yellow shoes
